Ted Nelson
A user interface should be so simple that a beginner in an emergency can understand it within 10 seconds.
Learning to program has no more to do with designing interactive software than learning to touch type has to do with writing poetry.
The good news about computers is that they do what you tell them to do. The bad news is that they do what you tell them to do.
Making things easy is hard.
In my second year in graduate school, I took a computer course and that was like lightening striking.
They were saying computers deal with numbers. This was absolutely nonsense. Computers deal with arbitrary information of any kind.
Right now you are a prisoner of each application you use. You have only the options that were given you by the developer of that application.